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Join William L. Bird, Jr. as he takes us on a tour of the design of countless Mexico travel brochures directed to the attention of the motoring public. In 1928 the discovery of Mexican tourism as an economic engine led to the organization of government sponsored tourism commissions. 

William L. Bird, Jr. is Curator Emeritus at the National Museum of American History – Smithsonian Institution. He received a B.A. in History from the University of Maryland (1973); M.A. in History from the University of Arizona (1975); and Ph.D. in History from Georgetown University (1985). He began his museum career as a graduate student at the University of Arizona, working part time at the Arizona Historical Society with a grant-in-aid funded by Emory and Ann-Eve Johnson. Bird is a former Rockefeller Foundation Humanities Fellow at the Wisconsin Center for Film and Theater Research, University of Wisconsin – Madison; and a recipient of a Four Freedoms Foundation research grant awarded by the Franklin D. Roosevelt Library, Hyde Park, New York.

Special Instructions:

The lecture begins at 5:30 PM.  Please arrive in advance to secure your seat. Doors will open at 5:00 PM