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Broadway Boulevard | Sunshine Mile

Our collective social history is complicated and is often peppered with racism and bigotry both overt and subtle. One of the buildings on the Sunshine Mile was built by the Sambo Pancake House restaurant chain. The restaurant used offensive racial stereotypes in their marketing. In the late 20th century the building was sold and the local owners accused of public displays of homophobic hate speech. In the 2010s the building was sold again to an Arizona restaurateur who restored the building opening Welcome Diner. The Tucson Historic Preservation Foundation believes it is important to confront racism, honestly share the often difficult history of our community and region and condemns racism in any form.

Broadway Boulevard is is home to some of Tucson’s most important midcentury modern buildings. The Preservation Foundation is working with partners to save this important historic shopping corridor.

Tucson’s Broadway Boulevard was born modern. The avenue expressed the new American optimism and post-World War two economic boom that was changing the nation. Like many cities, Tucson was growing rapidly. In 1940, the population was 35,000 – by 1960, it had soared to 212,000.

Broadway became an important suburban corridor, modern structures were built along its edge to support new neighborhoods with their curved streets and rambling ranch houses. Broadway was a reflection of the American Dream. A high end shopping district emerged with new stores to meet the new demands of the 1950s and 60s. Furniture, lighting, photographic equipment, shoes, clothes and cars were just some of the offerings of the street.

  • Jude Ignacio + Gerardine Vargas
  • Jude Ignacio + Gerardine Vargas
  • Jude Ignacio + Gerardine Vargas
  • Jude Ignacio + Gerardine Vargas
  • Jude Ignacio + Gerardine Vargas
  • Jude Ignacio + Gerardine Vargas
  • Jude Ignacio + Gerardine Vargas
  • Jude Ignacio + Gerardine Vargas

Glass storefronts, geometric designs, new materials and evocative signage combined to create a vision of Tucson as a modern metropolis. In 1953, a contest was sponsored by the East Broadway Merchants to name the strip between Campbell and Country Club. Over 5000 ideas were submitted and the winning entry was The Sunshine Mile.

An extraordinary collection of Mid-Century Modern buildings designed by Tucson’s most influential architects of the era shaped this modernist boulevard. Bernard Friedman, Fred Jobusch, Sylvia and William Wilde, Anne Rysdale, Nicholas Sakellar, Charles Cox, Cain, Nelson and Ware, Howard Peck as well as others, including phoenixes Ralph Haver and California’s Ronald Bergquist all contributed to the unique character of this commercial shopping district.

In the 1980s a transportation improvement plan was concocted that would raze the north side of the street making way for eight lanes of traffic. The plan ignored the architectural and historic context of the street and created uncertainty. For over twenty years the street widening plan has resulted in disinvestment and the slow deterioration of this elegant mid‑century corridor. Yet the uncertainty of demolition has ironically resulted in the preservation of the historic buildings that line the blacktop.

In November of 2012 the Arizona Preservation Foundation added this segment of Broadway from Euclid to Country Club to its list of most endangered historic places.

The modernist architectural heritage of this street is an irreplaceable regional asset that must be celebrated, honored and cultivated. Broadway Boulevard is a significant part of Tucson’s story and the American Experience.

As part of an ongoing effort to educate the community and spur economic investment into Broadway the Tucson Historic Preservation Foundation completed a National Register of Historic Places Nomination and submitted it to the Arizona State Historic Preservation Office in 2018.  The Sunshine Mile was listed on the National Register of Historic Places on May 26, 2020.  

Downloadable Resources

Broadway Boulevard Born Modern Map
download
pdf
Sunshine Mile National Register of Historic Places Nomination (January 2020 Draft)
download
pdf
Tucson Historic Preservation Foundation
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info@preservetucson.org
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Tucson, AZ 85717
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